Digital gets high priority at NBC - Variety

Variety reported the following about NBC's efforts to reach an audience online.

Digital gets high priority - Entertainment News, TV News, Media - Variety

While NBC continues its battle for viewers, the net is making a heavy online push as well.

The Peacock's digital division, under topper Vivi Zigler, has assigned writers to pen web-only episodes to complement existing shows that are intended to help build buzz for comedies "Community," "Parks and Recreation" and "The Office," as well as other skeins.

Scribes aren't part of the show's staff but rather are members of the net's online team and are embedded in the writers' room.

"We start early," says Zigler, whose team is already prepping the digital accompaniments to a handful of upcoming fall skeins, such as serial drama "The Event" and sitcom "Outsourced." "We want to develop an online experience that's organic to the show."

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Thanks,
Jimmy in GA